In 2017 we launched our new brand campaign, Next Stop Glasgow, through which we are promoting Glasgow as a great destination to visit.
One of our priority markets is the UK and segmentation research has identified four key target audiences – Cultured Explorers, Culture Loving Foodies, Fashionistas and Play Hard.
The research has also helped shape our market strategy, define our tactics and guide our messaging in order to reach and engage these audiences.
For a roundup of our Next Stop Glasgow UK market activity to date, and a look ahead to what we have planned in the coming months please visit http://glasgow-life.instantmagazine.com/pmg/next-stop-glasgow
Get involved in the campaign by sharing content and using #NextStopGlasgow.