Evolving digital technologies will influence consumer behaviours and impact the Glasgow experience. Our development, investment and marketing decisions must be knowledge driven.

Partners and businesses across the city are committed to the collection and sharing of data so we have market insights to inspire and inform consumers, enhance productivity and improve the customer journey.

In particular, we will use the expertise and opportunities presented by the Future City Glasgow demonstrator, Digital Glasgow Strategy and Digital Tourism Scotland which collectively set out how businesses can engage, participate, collaborate and shape how our digital economy can help to deliver growth.

To enable this we will set up a new Digital and Data Group to collect, analyse and share intelligence more effectively. This forum will leverage big data knowledge and best practice from our universities and industry that will provide actionable insight.

The group will inform and enhance strategic decision-making in how best to support product and service developments or targeted destination marketing resources.


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