Our visitors’ journey to and around Scotland is dependent on many components, many of which are beyond the immediate influence of the tourism industry and are long-term in the planning and delivery.

As the industry works better together and strategies are aligned, the role which the tourism sector can play in influencing and shaping investment decisions has become evident. Of particular relevance to the tourism industry are:

  • Working with key agencies and partners, using the National Tourism Development Framework, City Plans and Accommodation Prospectuses, identify specific investment gaps. This process will consist of working with industry to identify potential projects and establish an agreed prioritised 20-30 year Tourism Development Plan.

  • Direct flight access into Scotland: increase the number of flights from key growth market to meet international demand and increase international visitor spend.

  • Surface transport network: support for the introduction of integrated ticketing to make travel across Scotland simpler for visitors.

  • Built infrastructure and public realm: ensure that the tourism voice is considered as part of discussions on new facilities and infrastructure projects, and forge closer working with organisations involved with maintaining the quality of public spaces.

Demand for hotel accommodation has reached record levels and is forecast to grow. If Glasgow is to deliver one million additional tourists per year, further supply is absolutely essential to achieve our ambition. The city has a pipeline of developments with a projected 1,500 hotel bedrooms, however Glasgow requires 2,500 rooms to meet increased demand from current, and projected, leisure and business tourism markets.

We will regularly update our information for brands, operators, investors and developers to help to unlock investment.

In response to constrained supply and increasing consumer demand, we will support the sharing economy, and the diversification and growth of short-term accommodation provision that appeals to customers seeking authentic experiences in vibrant city neighbourhoods.


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