Recent destination marketing activity delivered to help support industry recovery and delivery of the Glasgow Tourism and Visitor Plan action plan.
Spring marketing activity 2023
- Expedia Campaign 2023 - January to March
- Content partnership with Red, Guardian and Times and travel partnership with Caledonian Sleeper - Mid Feb to Mid April
- Dual Destination Campaign working in partnership with London & Partners, Caledonian Sleeper and Expedia this activity is part of VisitBritain’s Gateway Innovation Fund. It will position London & Scotland as a dual destination trip for US visitors. Mid Feb to Mid April
- Content partnership with FVW's academy learning programme for German travel trade audience, including tour operators and travel agents - Feb/March
Read more about the Glasgow Life's spring marketing activity on these PowerPoint slides.