New Glasgow Life tourism campaign with Expedia campaign was launched on Wednesday 25 January 2023.
The campaign will position the city as a must visit city in 2023 in key UK and international markets.
Aims:
- profile the fantastic city offering across accommodation, food and drink and attractions.
- drive domestic and international visitors who stay longer and spend more.
- provide a platform for industry to promote their products and services and drive sales.
The Plan
A flexible, targeted campaign across Expedia including:
- Travel Spotlight page – listicles, articles, gallery, itineraries linking to visit Glasgow website.
- Dedicated landing page – intro copy, film, themed module pages, carousels featuring direct and one-stop flights, hotels and activities
- Display ads across homepage, destination, flight, hotel and itinerary search results pages
- Custom social ads on Facebook and Instagram
tourism campaign with Expedia, January 2022
In January 2022, Glasgow Life launched a targeted marketing campaign in partnership with global travel leader Expedia aimed at inspiring visitors from the USA, Canada and Germany to consider a future trip to Glasgow. Read more about the campaign.
