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By Scott MacLean

Green Credentials: Never Better for Business

Following Glasgow’s Green Glory in the 2017 Global Destination Sustainability Index, a new wave of opportunities has emerged for the city to attract lucrative conference business and over the coming years, claim a greater share of the £19.4 billion annual conference and meeting spend in the UK*.

Businesses hosting and attending conferences are increasingly keen to show their well-informed customers that they do so with respect for the natural environment – and such businesses are well justified in their approach!

There’s growing evidence which shows that larger numbers of the general public expect to stay in environmentally responsible hotels on their personal travel, they perhaps not surprisingly, demand that the businesses they engage with exercise the same discretion.

Growing Public Sentiment

As an indication of the growing public sentiment for strong environmental practices, the 2018 ABTA Travel Trends Report has named increasing demand for Responsible Tourism as the no. 1 key trend amongst UK holiday makers. The report points to our most watched programme of 2017, David Attenborough’s ‘Blue Planet II’ and Sky News’ ‘Ocean Rescue Scheme’ as the main catalysts.

While the ABTA report is hot off the press, it confirms what our Environmental Advisors are seeing on their visits to all corners of the UK; that ‘2017 saw a tipping point in the importance of responsible tourism’ with holiday makers looking to spend their time and their hard earned pound with businesses which share their values.

In response to this, we’ve made our support more accessible than ever. With our new streamlined Green Check process, businesses can find out for free if they can achieve one of our awards – helping you to highlight your green credentials and stand out from the competition. Following the 30 minute call or visit from an Environmental Advisor, businesses will be well on their way to achieving full accreditation.

In January 2018, The University of Strathclyde, Technology & Innovation Centre announced their Green Tourism award following a free Green Check:

Our Green Tourism Award is a great start to 2018. It’s clear with every month that passes that a demonstrable commitment to sustainability and caring for the environment are increasingly important when organisers are attracting partners to support their event.

Lesley Turan – Strathclyde University, Technology and Innovation Centre

Hotels, Venues, Restaurants, and tourism associated business interested in achieving a Green Tourism Award, can sign up for their free Green Check today at

It’s a smart thing to do for business and the right thing to do for the planet.

*UK Conference and Meeting Survey 2017


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