The content in this webinar will be tailored to tourism businesses in Glasgow and the surrounding area.

It will focus on the Scottish domestic, UK and Irish markets and will include:

  • An in-depth review of the consumer segments that we target
  • An insight into the demographics, motivations to travel and types of experiences they look for
  • Details on how we target them

This will be reinforced with up-to-date consumer insights relating to holiday intentions and visitor expectations.

We will also outline VisitScotland's planned return to marketing activities for the domestic market for Glasgow:

  • How this will be phased
  • The messaging that we will be focusing on
  • The channels we will use
  • How you can get involved as well as suggestions for your own marketing  

This webinar will be delivered by VisitScotland and Glasgow Life.

Book now