This VisitScotland webinar will focus on the Scottish ‘staycation’, UK and Irish markets, and will include an in-depth review of the consumer segments that we target. You will receive insights into:

  • Demographics
  • Motivations to travel
  • Types of experiences these markets look for
  • How we target them

This will be overlaid with the most up-to-date consumer insights relating to holiday intentions and visitor expectations. We will also outline our planned return to marketing activities for the domestic market including:

  • How this will be phased
  • The messaging we will be focusing on
  • The channels we will use
  • How you can get involved
  • Suggestions for your own marketing

When: Tuesday 16 June, 11 am to 12 noon

Price: Free

Where: Online

Book now