Date: 21/01/21

Time: 12:00 - 13:00

Price (£): Free

Venue: Online


Arm yourself with tactics, research, data & plans to keep your tourism business going in 2021.

Join Visit Scotland on this tourism-specific webinar where you will learn to assess your current products and marketing activity in order to ensure your profile is just right for the Scottish and Domestic market in 2021.

We will cover:

1.What research and segmentation VS have on the UK & Irish market including Scotland & VFR

2.What the data indicates are the core and changed needs, sentiment and intent of these markets

3.What is the likely customer journey and what top tips for tactics and platforms you might better engage with them?

a.Database – how you can create and engage


c.Website plus content

d.Distribution – including UK based wholesalers and OTA’s

4.What are VisitScotland’s plans and activities for Spring/Summer that might help you and your business.

This event is run in partnership between VisitScotland and Business Gateway’s DigitalBoost programme.