COVID-19: Keep up to date with the official guidance about travel from the Scottish Government. Information available on this site is subject to change and conference related businesses may not be operating as normal.

Data & Insights

Data and Insights

Much information relating to a wide range of topics, regions and areas of business is available to help businesses gain a better understanding of the industry.

Volume and value of domestic and international tourism to glasgow in 2019

In 2019, Glasgow welcomed 2.5 million domestic and international visitors, generating £774 million for the city’s economy. This represents an 8% increase in trips and a 17% increase in spend year-on-year.

National Tourist Board

VisitScotland gathers and publishes information, research and insight that include:

  • About Our Visitors - why people choose Scotland, types of visitors, international and domestic visitors, interests and activities.
  • About Our Industry - latest statistics, monitoring of COVID-19, accommodation occupancy, sustainable tourism and employment.
  • Regions - which includes a section on Greater Glasgow and Clyde Valley area. 
  • Trends - Trends for tomorrow and future thinking. 

Visit the national tourism board website to read their latest research and insights

Social Trends in Tourism: Glasgow

The VisitScotland Insight team use ‘social listening’ as a tool to gather data on specific topics from online conversations, capturing first-hand insight from visitors and potential visitors to Scotland. Understanding their interests and expectations, and their experiences and feedback, on topics such as ‘where to stay’, ‘what to do’, and ‘how to get there’. This helps identify how Scotland is viewed as a destination and to spot tourism trends too. Read the 2019 social trends report for Glasgow on VisitScotland industry website.