Research and Insights
Much information relating to a wide range of topics, regions and areas of business is available to help businesses gain a better understanding of the industry.
National Tourist Board
VisitScotland gathers and publishes information that includes:
- About Our Visitors - why people choose Scotland, types of visitors, International and domestic visitors, interests and activities.
- About Our Industry - latest statistics, monitoring of COVID-19, accommodation occupancy, sustainable tourism and employment.
- Regions - which includes a section on Greater Glasgow and Clyde Valley area.
- Trends - Trends for tomorrow and future thinking.
Volume and value of domestic and international tourism in 2019
In 2019, Glasgow welcomed 2.5 million domestic and international visitors, generating £774 million for the city’s economy. This represents an 8% increase in trips and a 17% increase in spend year-on-year. Read more about the volume and value of tourism to Glasgow here: