Research and Insights
Much information relating to a wide range of topics, regions and areas of business is available to help businesses gain a better understanding of the industry.
National Tourist Board
VisitScotland gathers and publishes information that includes:
- About Our Visitors - why people choose Scotland, types of visitors, International and domestic visitors, interests and activities.
- About Our Industry - latest statistics, monitoring of COVID-19, accommodation occupancy, sustainable tourism and employment.
- Regions - which includes a section on Greater Glasgow and Clyde Valley area.
- Trends - Trends for tomorrow and future thinking.
Social Trends in Tourism: Glasgow
The VisitScotland Insight team use ‘social listening’ as a tool to gather data on specific topics from online conversations, capturing first-hand insight from visitors and potential visitors to Scotland. Understanding their interests and expectations, and their experiences and feedback, on topics such as ‘where to stay’, ‘what to do’, and ‘how to get there’. This helps identify how Scotland is viewed as a destination and to spot tourism trends too. Click the link to read the 2019 social trends report for Glasgow on VisitScotland.org.
Volume and value of domestic and international tourism to glasgow in 2019
In 2019, Glasgow welcomed 2.5 million domestic and international visitors, generating £774 million for the city’s economy. This represents an 8% increase in trips and a 17% increase in spend year-on-year. Read more about the volume and value of tourism to Glasgow here: