Research and Insights

Much information relating to a wide range of topics, regions and areas of business is available to help businesses gain a better understanding of the industry.

National Tourist Board

VisitScotland gathers and publishes information that includes:

Social Trends in Tourism: Glasgow

The VisitScotland Insight team use ‘social listening’ as a tool to gather data on specific topics from online conversations, capturing first-hand insight from visitors and potential visitors to Scotland. Understanding their interests and expectations, and their experiences and feedback, on topics such as ‘where to stay’, ‘what to do’, and ‘how to get there’. This helps identify how Scotland is viewed as a destination and to spot tourism trends too. Click the link to read the 2019 social trends report for Glasgow on VisitScotland.org.

Volume and value of domestic and international tourism to glasgow in 2019

In 2019, Glasgow welcomed 2.5 million domestic and international visitors, generating £774 million for the city’s economy. This represents an 8% increase in trips and a 17% increase in spend year-on-year. Read more about the volume and value of tourism to Glasgow here: