Throughout lockdown the Glasgow Life Destination Marketing team have been creating and sharing content about Glasgow on our People Make Glasgow social media channels with two key objectives:
- To keep the destination in front of mind for future visitors
- To support businesses to generate income, promote new initiatives or keep profile high
As restrictions ease, and the city gradually begins to open up, we are evolving our consumer content plan in line with these changes.
Take a look at our current plan outlining the content we are promoting now as well as a number of digital features we have in development to reflect the gradual re-opening.
This plan is being reviewed on an ongoing basis and may change in light of government decision making and industry input.
If you would like to share ideas or contributions for these features, please get in touch with the Destination Marketing team via [email protected]
visitscotland marketing response
The marketing teams at VisitScotland continue to play a key role in keeping Scotland top of mind with potential visitors of the future, and supporting intermediary partners in destination training and planning new tours to Scotland. For more information on VisitScotland activity:
- Marketing: Response to Coronavirus (COVID-19)
- Our marketing activity - Respond, Reset and Restart
- Domestic recovery
- International recovery
- Your digital to-do
We’re hosting a series of webinars over the coming weeks, tailored to businesses across Glasgow and the surrounding area, delivered in partnership with VisitScotland. The programme will help support reopening and recovery as lockdown restrictions are eased. The next webinar will focus on how to approach developing content, tailoring it to target markets and maximising distribution. Find out more and register.