We’re hosting a series of webinars over the coming weeks, tailored to businesses across Glasgow and the surrounding area, delivered in partnership with VisitScotland. The programme will help support reopening and recovery from the current coronavirus pandemic as lockdown restrictions are eased.
The series of four webinars begins today (Wednesday 24 June, 3pm) and will cover a range of topics from how tourism businesses can adapt and exploit marketing and social media in a time of crisis, to understanding the concerns and demands of returning visitors, and sharing practical examples of how to address the challenges of reopening. You can find out more information on each of the webinars and links to register in this email.
This webinar series forms part of VisitScotland’s Moment for Change programme of industry and community engagement activities, which includes webinars and Q&A sessions, to support businesses to develop their own strategies to rebuild and recover.
We are delighted to be working with VisitScotland on this series of webinars to help re-establish this crucial part of the city’s economy.
Social media in a time of crisis | Wednesday 24 June
This webinar will focus on how to use social media to remain in the minds of customers and be visible when visitors start thinking about booking again. Find out more and register.
Creating inspiring content and distribution | Monday 29 June
This webinar will focus on how to approach developing content, tailoring it to target markets and maximising distribution. Find out more and register.
First to return: day visitors and visiting friends and relatives | Monday 6 July
This webinar will give the latest insights into visitor intentions, information on what the first visitors to return will be looking for, and best practice examples of how to address some of the challenges. Find out more and register.
First to return: Scots, UK and Irish markets | Friday 10 July
This webinar will focus on the Scottish staycation, UK and Irish markets and will include an outline of VisitScotland’s phased approach to marketing to this key domestic market for Glasgow. Find out more and register.