Helping Glasgow businesses prepare to reopen

In June and July, VisitScotland and Glasgow Life hosted a series of webinars tailored for businesses across Glasgow and the surrounding area. The programme aimed to help support reopening and recovery from the current coronavirus pandemic as lockdown restrictions are eased.

The series of four webinars covered a range of topics from how tourism businesses can adapt and exploit marketing and social media in a time of crisis, to understanding the concerns and demands of returning visitors, and sharing practical examples of how to address the challenges of reopening.

This webinar series formed part of VisitScotland’s Moment for Change programme of industry and community engagement activities, which includes webinars and Q&A sessions, to support businesses to develop their own strategies to rebuild and recover.

The full series of webinars are now available for you to watch back.

Social media in a time of crisis

Learn how to use social media to remain in the minds of customers and be visible as visitors start booking again.

Social Media in Crisis
19:06

Creating inspiring content and distribution

Find out how to approach developing content, tailoring it to your target markets, and how to maximise distribution.

Creating Inspiring Content
36:09

First to return to Glasgow | day visitors and visiting friends and relatives

The latest insights into visitor intentions and information on what the first visitors to return to Glasgow will be looking for.

First to return (Glasgow): day visitors and those visiting friends & relatives
53:11

First to return to Glasgow | Scots, UK and Irish markets

A focus on the Scottish staycation, UK and Irish markets with an outline of VisitScotland’s phased approach to marketing to this key domestic market for Glasgow.

First to return to Glasgow | Scots, UK and Irish markets
43:35

Recovery webinars for Glasgow | next steps

Some key takeaways from the Glasgow webinar series to help support your business with reopening and recovery:

We’re Good to Go – show that you’re ready to welcome visitors back safely by signing up to this free UK-wide scheme.

Update your VisitScotland.com web listing – find out the three things we recommend you update on your VisitScotland.com listing (and any other web listings you have) to keep your visitors well-informed and reassure them that your business is safe and ready to welcome them.

• You can watch more recorded webinars and online training on VisitScotland.org. They cover a range of COVID-specific information and research, as well as a variety of online training from digital skills to customer service.