#LoveGlasgow city restart campaign

New consumer campaign #LoveGlasgow will launch on Monday 26 April to coincide with the official reopening of Scotland’s tourism industry.

The Love Glasgow campaign aims to build on the strong, emotional connection people have with their city, encouraging them to support the city centre, by returning to enjoy the things we have all missed during lockdown. 

The campaign led by Glasgow Life, supports the sectors and businesses that are able and allowed to open from Monday. It aims to remind people that it is safe to travel to and get around the city centre, while enjoying its fantastic retail, hospitality, walking trails, as well as outdoor and creative spaces; our parks, gardens, museums and galleries.

You're invited to get involved from Monday 26 April and make the campaign your own by using #LoveGlasgow on your own social media channels and sharing the launch film.

Find out more about how to get involved, download our industry briefing (opposite) and access the campaign graphics from the industry toolkit to use on your own social media.

Access the #LoveGlasgow industry toolkit using the password LoveGlasgow. 

COVID-19 marketing framework

The marketing team at Glasgow Life continues to play a key role in keeping Glasgow top of mind with potential future visitors. This Destination Marketing Framework provides a “roadmap” that demonstrates how we will continue to promote the city, support the industry, and aid recovery in line with the current Government restriction levels.

Dream Now, Travel Later

Dream Now, Travel Later to Glasgow Video

Internationally renowned as Europe’s largest winter music festival, Celtic Connections celebrates its 28th incarnation a little differently in 2021 with a brand new digital format. With thousands of fans from across 35 different countries set to enjoy the virtual festival, it presents a unique opportunity to get Glasgow in front of international audiences. The marketing team at Glasgow Life has developed an inspirational video which will be shown throughout the Celtic Connections programme.  

The video has a ‘Dream Now, travel later’ message and will be shown ahead of each of the festival’s virtual performances, it is a great opportunity to keep Glasgow front of mind, inspire future visits and profile what the city has to offer when we can once again welcome visitors. You can watch the film on People Make Glasgow's social media channels. We encourage industry and partners, where possible, to support and share across their own channels.