COVID-19: Keep up to date with the official guidance about travel from the Scottish Government. Information available on this site is subject to change and conference related businesses may not be operating as normal.

Recovery webinars for Glasgow

Helping Glasgow businesses prepare to reopen

VisitScotland and Glasgow Life hosted a series of webinars tailored for businesses across Glasgow and the surrounding area. The programme aimed to help support reopening and recovery from the current coronavirus pandemic as lockdown restrictions are eased.

The series of four webinars covered a range of topics from how tourism businesses can adapt and exploit marketing and social media in a time of crisis, to understanding the concerns and demands of returning visitors, and sharing practical examples of how to address the challenges of reopening.

This webinar series formed part of VisitScotland’s Moment for Change programme of industry and community engagement activities, which includes webinars and Q&A sessions, to support businesses to develop their own strategies to rebuild and recover.

The full series of webinars are now available for you to watch back.

Conference Glasgow | Update on the industry, from the industry

An opportunity to catch up on the world of business events and hear thoughts on what the future of conferences looks like and how your business can get involved.

Conference Glasgow Update on the industry, from the industry Video

Social media in a time of crisis

Learn how to use social media to remain in the minds of customers and be visible as visitors start booking again.

Social Media in Crisis Video

Creating inspiring content and distribution

Find out how to approach developing content, tailoring it to your target markets, and how to maximise distribution.

Creating Inspiring Content Video

First to return to Glasgow | day visitors and visiting friends and relatives

The latest insights into visitor intentions and information on what the first visitors to return to Glasgow will be looking for.

First to return (Glasgow): day visitors and those visiting friends & relatives Video

First to return to Glasgow | Scots, UK and Irish markets

A focus on the Scottish staycation, UK and Irish markets with an outline of VisitScotland’s phased approach to marketing to this key domestic market for Glasgow.

First to return to Glasgow | Scots, UK and Irish markets Video

Recovery webinars for Glasgow | next steps

Some key takeaways from the Glasgow webinar series to help support your business with reopening and recovery:

Visit We’re Good to Go page – show that you’re ready to welcome visitors back safely by signing up to this free UK-wide scheme.

Update your web listing – find out the three things we recommend you update on your listing (and any other web listings you have) to keep your visitors well-informed and reassure them that your business is safe and ready to welcome them.

• You can watch more recorded webinars and online training covering a range of COVID-specific information and research, as well as a variety of online training from digital skills to customer service.