Here is some recent destination marketing activity delivered to help support industry recovery and the action plan of the Glasgow Tourism and Visitor Plan.
tourism campaign with Expedia 2022
Glasgow Life has launched a targeted marketing campaign in partnership with global travel leader Expedia aimed at inspiring visitors from the USA, Canada and Germany to consider a future trip to Glasgow. Read more about the campaign.
Glasgow Music Nonstop music tourims campaign
Glasgow Life will launch a tourism campaign to promote Glasgow as the ultimate UK destination for music fans and inspire music-themed short breaks. The campaign will support Glasgow’s tourism industry with a focus on live music industry and the night-time economy. Read more about the campaign on the press release as well as an update and next steps on this page.
Winter 2021 - Love Glasgow This Christmas
We developed a locally focused campaign to promote the city’s winter and festive programming which:
- Positively profiled the city’s festive events programme as well as the wider city offering across retail, food and drink and attractions.
- Drove footfall into the city on the lead up to Christmas.
- Provided a platform for industry to promote their festive products and services and drive sales.
- Provided a unifying concept and promotional framework for the city’s civic events.