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Marketing

Recent destination marketing activity delivered to help support industry recovery and delivery of the Glasgow Tourism and Visitor Plan action plan.

Love Glasgow this Winter - October 2022 to January 2023

Love Glasgow this Winter will promote the city’s attractions, events and things to do throughout the winter months including the busy Christmas period.

The campaign aims to build an emotional connection with the city, about the cosiness and warmth of wintertime – celebrating the connections with people and places.

Watch the short video which has been produced for use across the city’s visitor social and digital channels.

Love Glasgow this Winter Video
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The campaign will focus on audiences across Scotland including Aberdeen,
Dundee, Ayrshire, Stirling and Edinburgh encouraging overnight stays and day trips from these key audiences. Targeted marketing activity will be developed to include a content partnership with Reach PLC offering a mix of print and native online articles (titles include Daily Record, Sunday Mail, Scottish Daily Express and online titles including Edinburgh Live and Aberdeen Live). Organic communications will be shared via the city’s visitor website and paid influencer activity is planned.

The campaign is now live with activity running in November, December and January.

Open and read the PowerPoint slides for more details and find out how you can support the campaign and get involved, including:

  • Help increases the reach of the campaign content - Like and share the video across your social channels.
  • Be included in campaign content - share your stories, images and visitor
    experiences for possible inclusion in campaign content and features including:
    • 21 things to do this winter
    • Top events and festivals
    • Christmas gift guide
    • Cosy pubs
    • Activities for groups
    • Winter wonders
    • Top New Year’s Eve Events
    • Scottish Experiences
    • Top events and entertainment
    • Festive weekend in Glasgow

tourism campaign with Expedia, January 2022

In January 2022, Glasgow Life launched a targeted marketing campaign in partnership with global travel leader Expedia aimed at inspiring visitors from the USA, Canada and Germany to consider a future trip to Glasgow. Read more about the campaign

Glasgow Music Nonstop music tourism campaign, 2023

In early 20922, Glasgow Life launch a tourism campaign to promote Glasgow as the ultimate UK destination for music fans and inspire music-themed short breaks. The campaign aimed to support Glasgow’s tourism industry with a focus on live music industry and the night-time economy. Read more about the campaign on the press release as well as an update and next steps.

Winter 2021 - Love Glasgow This Christmas

Victorian building on civic square light up with lights and surrounded by Christmas lights.

We developed a locally focused campaign to promote the city’s winter and festive programming which:

  • Positively profiled the city’s festive events programme as well as the wider city offering across retail, food and drink and attractions.
  • Drove footfall into the city on the lead up to Christmas.
  • Provided a platform for industry to promote their festive products and services and drive sales.
  • Provided a unifying concept and promotional framework for the city’s civic events. 

Our Credentials