Love Glasgow this Winter will promote the city’s attractions, events and things to do throughout the winter months including the busy Christmas period.
The campaign aims to build an emotional connection with the city, about the cosiness and warmth of wintertime – celebrating the connections with people and places.
Watch the short video which has been produced for use across the city’s visitor social and digital channels.
The campaign will focus on audiences across Scotland including Aberdeen,
Dundee, Ayrshire, Stirling and Edinburgh encouraging overnight stays and day trips from these key audiences. Targeted marketing activity will be developed to include a content partnership with Reach PLC offering a mix of print and native online articles (titles include Daily Record, Sunday Mail, Scottish Daily Express and online titles including Edinburgh Live and Aberdeen Live). Organic communications will be shared via the city’s visitor website and paid influencer activity is planned.
The campaign is now live with activity running in November, December and January.
Open and read the PowerPoint slides from the industry information session.
Read our update on the activity and results of the Love Glasgow This Winter campaign 2022 / 23.