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Culture is one of the defining attributes that make cities distinctive to leisure tourists and visitors.

A vibrant cultural offering and unique experiences are sought after; they help shape perceptions, help build reputation and status, and provide UK and international leisure tourists with a reason to visit.

Key cultural pillars of the Tourism and Visitor Plan to 2023 include:


Glasgow is Scotland’s cultural powerhouse, home to world-class museums and art galleries.  The incredible diversity of our museums offering helped to position the Riverside Museum and Kelvingrove Art Gallery and Museum among the 25 most visited attractions in the UK in 2016/17, while the Gallery of Modern Art became one of the top 10 most visited attractions in Scotland for the first time. 

The city continues to invest in its heritage including the re-development of the Kelvin Hall, the Burrell Collection and family history at the Mitchell Library.

Kelvingrove Art Gallery and Museum

Contemporary Art

Glasgow is a global leader in contemporary visual art.  Glasgow has produced no fewer than six Turner Prize winners and we are leading imaginative and creative programming and curation of collections, exhibitions, events and festivals including the world-renowned contemporary art festival, Glasgow International.  

Attendances to Glasgow’s arts, music and cultural venues grew 7% year-on-year in 2016/17 to more than 880,000.

Kelvin Hall is a cultural catalyst for Glasgow and has the potential to become the seventh Scottish attraction to engage over a million visitors.  As an inspirational cultural and sporting complex of international scale and quality, the Kelvin Hall is a game changer for Scotland's cultural image. 



As the UK's first ever UNESCO City of Music, Glasgow lives and breathes music 365 days a year.  With an average of 130 live music performances every week, we're a live music hotspot and visitors from across the globe regularly cite music as a reason for coming to Glasgow. 

The city is recognised as having one of the most immersive live music experiences in the UK and, as highlighted by UK Music's Wish You Were Here report, one of the greatest venues in our SSE Hydro Arena. 

King Tuts Wah Wah Hut

Charles Rennie Mackintosh

The unique legacy of Charles Rennie Mackintosh is celebrated internationally.

There are eight Mackintosh legacy sites in Glasgow, in addition to the Hill House in Helensburgh, which are considered to be exemplary heritage assets.  When compared with other international cities with a notable contribution of architectural assets, for example, Chicago has only one Frank Lloyd Wright building to visit while Barcelona, considered to be the international benchmark in this category, has only seven Gaudi sites.

A year-long programme of events has been launched to mark the 150th anniversary of the birth of Charles Rennie Mackintosh. Exhibitions, events, seminars and tours will take place across 2018 to celebrate the incredible legacy and creative genius of Glasgow’s great cultural icon.

House for an Art Lover



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