Resources & Toolkits
In this section, you will find a range of useful resources, toolkits, marketing collateral and information that are available to download for free and that can help you to market and grow your tourism business.
Images of Glasgow and Scotland
We have a range of assets available for download to help promote Glasgow in tour itineraries. These include b-roll, promotional films and suggested social media copy, all of which can be utilised in your own brochures, communications and online materials.
Once you’re logged in, double-click the Destination folder, then you can browse all of our assets from there. Double-click folders or images to preview them, including access to all of the copyright, expiry and permissions information. Single-click to select an image or folder, then use the “download” button on the right hand side to download the assets.
Please do not download and save these images for use beyond your current requirements as expiry and permissions may change. The login details will remain the same for future access.
VisitScotland's Digital Media Library (DML) contains thousands of pictures of Scotland as well as videos and infographics that can be downloaded and used free of charge. Register for an account to access this great resource.
people Make Glasgow brand
The city brand People Make Glasgow is managed by Glasgow Life on behalf of the city. Email [email protected] to discuss; ideas around using the brand to support your organisation’s campaigns and activity, and access to brand guidelines and artwork files.
free company listing on visitscotland.com
VisitScotland provides free company listings for tourism businesses, you can get one for free. Find more information on the VisitScotland website.
VisitScotland have also created a range of free toolkits that can help you market and grow your tourism business. From Themed Years to their marketing campaigns, there's always a number of exciting initiatives that tourism businesses can be part of and benefit from. Have a look at the useful links opposite to get started.
Glasgow China-Ready Resources
China is a very valuable market for international tourism expenditure. It was Scotland’s 12th largest market for international inbound tourism measured by total expenditure, worth nearly £47.5m in 2018. Greater Glasgow is the second most visited region by Chinese visitors. Some useful materials for businesses interested in becoming China-Ready and attracting more Chinese visitors have been developed.