Glasgow 2030 Tourism Strategy
Launched in 2023, the Glasgow 2030 Tourism Strategy sets out a framework for the city’s visitor economy ambitions which is aligned with the national tourism strategy Scotland Outlook 2030 and is aimed at supporting the City of Glasgow’s wider economic, social and environmental goals. It sets out 5 strategic priorities:
- Increase the value of tourism to Glasgow’s economy
- Enhance the experiences that we offer
- Create value for Glasgow’s people through the tourism sector
- Support vibrant places across the city and surrounding region
- Deliver tourism in a sustainable and inclusive way
This strategy has been developed based on in-depth research, resident sentiment and in collaboration with a wide range of industry, city and national partners.
Tourism makes a significant contribution to Glasgow’s economic development, while helping to showcase the city to visitors as an ideal place to live, work, invest and study too. Glasgow has many assets and experiences to be proud of including our culture, events, conventions, live music scene and food and drink, to name a few. Without a doubt, at the heart of Glasgow’s success are its people. Glaswegians are known the world over for their friendliness, warm welcome and great sense of humour. Strong partnership working and collaboration across public and private sector stakeholders as well as academia will be key to the successful delivery of the strategy.
To measure the overall economic impact of our city’s tourism sector during this strategy period we will be using the STEAM model. This model is also used by many other Scottish and UK cities so will allow Glasgow to benchmark its performance.
We are grateful to everyone who took the time to share their views and participated in the development of this strategy.