Glasgow Music Nonstop music tourism campaign, 2022
In early 2022, Glasgow Life launch a tourism campaign to promote Glasgow as the ultimate UK destination for music fans and inspire music-themed short breaks. The campaign aimed to support Glasgow’s tourism industry with a focus on live music industry and the night-time economy. Read more about the campaign on the press release as well as an update and next steps.
Developed by Glasgow Life’s Destination Marketing team, ‘Glasgow: Music Nonstop’ showcases the energy and vibrancy of the city’s unrivalled music offer, positioning Glasgow as a first-choice short break destination for music fans.
Named ‘Europe’s Secret Capital of Music’ by TIME Magazine, Glasgow was the UK’s first, and remains Scotland’s only, UNESCO City of Music. Pre-Covid, Glasgow hosted an average of 130 gigs and music events every week, contributing an estimated £75m each year to the city’s economy.
Launched in February, created with £90,000 from VisitScotland’s Destination and Sector Marketing Fund, the campaign is aimed at supporting the recovery and restart of Glasgow’s music and night-time industries in the wake of the pandemic, as well as reinforcing the wider message that the city’s tourism and hospitality sector is open for business.
How to get involved
- Download the social media assets on the right and share on your social media channels.
- Use #GlasgowMusicNonstop on your digital and social channels.
- Update us on music events and activity that we can incorporate into the content on the visitor website.