Sharing our love from Scotland in a heartfelt message

We've sent a virtual hug to fans of Scotland, near and far, with a heart-warming film asking them to dream about visiting now, but to travel later.

Created by our marketing team, working from their own homes, the short film has been created to remind visitors what Scotland has to offer, trigger memories of previous visits and, most importantly, remember that while a visit isn’t possible right now, it will be in the future.

The tourism industry is facing its toughest-ever challenge at the moment and we wanted to send a message of hope for a future when the world is able to travel again.

Built around the idea that 'absence makes the heart grow fonder', the film features stunning visuals from Skara Brae in Orkney to Loch Ken in Dumfries and Galloway, from Airlie Monument in Angus to Dunnottar Castle in Aberdeenshire, amongst many others.

We've launched our film today, ahead of the Easter holidays, a traditionally busy time for the tourism industry.

Absence Makes The Heart Grow Fonder

Share the love

While we have uncertain days ahead, we've reached out to our visitors to let them know that Scotland will still be here waiting to give everyone a warm welcome again when the time is right. In the meantime, we're encouraging our visitors to share their love for Scotland, post memories with us and dream about their next holiday to Scotland.

If you would like to access the film to share across your channels and communicate with your visitors, we've made the film available to access on our YouTube channel. We've also made the film available with subtitles in German, Spanish, French, Dutch, Italian and Mandarin.

"While many countries are in lockdown with travel restrictions in place, we wanted to send a message of support and hope to our friends around the world. We want to assure them that, whilst they can’t visit just now, we will still be here with a warm welcome for them when the time is right.

By launching this video, we are encouraging fans of Scotland to share their love for the country by posting memories of their trips here in the past and help them and others dream about their next holiday to Scotland.

We also recognise the tourism industry has been hit extremely hard by the COVID-19 situation and whilst we are already working with them to look at a recovery plan once the timing is appropriate, we’re hopeful the strong emotion people have for Scotland across the globe will help a little in this very difficult time."

Vicki Miller, Director of Marketing, VisitScotland


Issued by: VisitScotland