Date: 26/01/2021

Time: 12:00

Price (£): Free

Venue: Online

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With 2021 right on our doorstep, and the industry now having had a chance to digest and adapt to the new and emerging visitor expectations, ASVA in collaboration with VisitScotland, is hosting an online webinar to help your attraction make the most of the upcoming season.
We are looking to help you start 2021 in the best possible way, and with new research showing visitors are now expecting to be able to book online, why not take this opportunity to hear all the pros and cons, as well as listen to industry insights? ASVA’s latest survey results show that, if attractions offer online booking, between 75% and 100% of visits are booked this way rather than being purchased on-site, demonstrating a real sea change in visitor behaviour as a result of the Covid pandemic.


Whether you are purely seeking to manage visitor flow or are looking to introduce/enhance your online payment systems, our experts will be able to help you find the best option for your business model. Join, Learn, Develop and Thrive.

The webinar will be hosted by Kelly Molson, founder of Rubber Cheese and host of the hugely popular attractions podcast ‘Skip the Q’, and tourism, ticketing & technology guru Carly Straughan of QLINE Consulting . Both will share their own insights into why you need to be online bookable and how you can best maximise your online booking experience, regardless of your attraction size, budget, technical expertise and resources, and even regardless of whether you offer free or paid-for experiences.

We will also hear first-hand from operators in Scotland that provide both paid for and free experiences, including Craig Miller of the City Art Centre and Julie Riddell of Highland Safaris, who have recently gone through the process of introducing online booking at their attractions, each of whom will discuss how and why they took the plunge and what it has done for their business in 2020.

This webinar is suitable for both the digitally uninitiated, as well as those more experienced.