Learn how your tourism business can benefit from the city's new UK marketing campaign.
Date: Monday 24 January 2022
Time: 13:00 to 14:00
Price (£): Free
Venue: Online
Come along and find out how we're supporting recovery of Glasgow's tourism sector in 2022 with a new music themed UK campaign.

Glasgow Life invites members, and the wider tourism industry, to learn about our major music themed UK marketing campaign, launching in January 2022, to find out how your business can get involved and benefit.

The aim of the campaign is to showcase Glasgow as the ideal location to enjoy a music themed short break. This will help drive visitor numbers and spend into the city via a targeted and authentic campaign which will support businesses across the sector.

Join us:

  • For an overview of the campaign which will promote Glasgow to our domestic market.
  • To hear from industry colleagues, Sharon Morrison from City Sightseeing, Sophie Mallon from Mharsanta and Jonathan Trew from Glasgow Music City Tours, who have all embraced music in their business. They will share their insights of developing new and appealing visitor experiences. e.g. new tours, music nights, live gigs and will share some of the challenges and opportunities.
  • For an opportunity to connect with other businesses in the sector and to take advantage of this campaign which is benefiting from significant resource and investment from Glasgow Life.

Register now and come along to find out what we're doing to promote Glasgow in the coming months, how to get involved and support the campaign.

PLEASE NOTE: This event will be held online via MS Teams. A link to the event will be sent out nearer the event date.