Business Tourism

Glasgow welcomes over 150,000 delegates, attending over 500 conferences, worth £140 million in economic benefit to the city from delegate spend annually. Glasgow is one of Europe’s most successful conference locations, hosting more international delegates than any other UK city outside London.

14 conferences have confirmed for future years, attracting 8,000 delegates, worth £12 million in delegate spend (April to June 2020).

The Convention Bureau specifically target conferences in key sectors which help deliver the city's economic strategy. These sectors include:

Glasgow Convention Bureau is responsible for positioning Glasgow as a major conference destination within the UK and internationally. The team continuously develops its city-wide strategic partnerships, world-leading Conference Ambassador Programme and bespoke public engagement activities to support UK, European and international clients with hosting a successful and memorable meeting in Glasgow.

Glasgow's Conference Ambassador Programme is worth £650 million to the city's economy.

The Programme, run by Glasgow Convention Bureau, supports individuals who wish to encourage their own professional associations, sectors and groups to meet in Glasgow. The programme provides support at every stage of the process from researching the viability of the conference coming to Glasgow through to the day of the conference itself.

SEC and Finnieston Crane

The team work with a variety of stakeholders and partners across the city including the SEC, universities, venues, hotels, restaurants, transport providers, Glasgow Airport, VisitScotland, Scottish Enterprise, NHS and smaller companies that support business events in the city.

Businesses can benefit from marketing and sales opportunities via:

Conference Accommodation Booking Service

Glasgow Convention Bureau is the official booking provider for Glasgow.  Over 30 years combined Glasgow hotel relationships and experience has enabled us to remain the City’s official provider of conference accommodation. 

Revenue received from accommodation bookings is reinvested into ensuring Glasgow is a world leading conference destination and allows us to offer our assistance and expertise for all conferences.


Glasgow Convention Bureau was named the UK's Best Convention Bureau for the 14th consecutive year at the M&IT awards in February 2020.  In December 2019 the Convention Bureau was also awarded a special Chairmen's Excellence Award by the Association of British Professional Conference Organisers (ABPCO) for the People Make Glasgow Healthier Initiative.  The Initiative included a variety of Public Legacy Events across the city and championed the beyond tourism benefits that conferences bring to their host destination.

People Make Glasgow Healthier Campaign

In 2016, Glasgow was the first UK city to join the Global Destination Sustainability Index.  Glasgow currently sits 4th in the world rankings of sustainable conference cities. The Convention Bureau promote our Dear Green Place through the People Make Glasgow Greener initiative.