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Travel Trade

Travel Trade

In many international markets the travel trade play a key role in providing holidaymakers with the information they need to choose a destination and plan their trip with online travel businesses also taking an increasingly large share of the market.

Glasgow Tourism and Visitor Plan partners have developed a city-wide travel trade strategy which focuses primarily on three key international markets; USA, Canada and Germany as well as the UK market.

The strategy features a comprehensive programme of activity including:

  • Developing meaningful relationships with key destination management companies, wholesalers, niche tour operators, online travel agents and traditional travel agents, with a view to increasing the Glasgow product offering within existing Scotland and Glasgow itineraries.
  • Working with Glasgow industry partners to create trade-friendly products. 
  • Supporting Glasgow tourism businesses to help them build their own travel trade strategy.
  • Showcasing Glasgow and its products through participation in events and trade shows, business development missions, sales calls and destination marketing campaigns.
  • Hosting familiarisation trips for travel trade intermediaries
  • Participating in agent training to increase their knowledge of Glasgow and their ability to sell it to their customers.