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Glasgow’s Tourism and Visitor Plan to 2023 is the new framework for the continued growth of the city’s tourism economy.

The plan sets out a clear direction for Glasgow’s tourism industry and is focused on increasing overnight leisure tourism visits by one million over the next seven years.

Achieving three million overnight visits per year by 2023 will deliver an associated spend of £750 million and contribute an additional 6,600 jobs in the city.

At the same time, Glasgow will position itself as the ‘Gateway to Scotland’ to stimulate tourist numbers and spend more widely across the country.

As culture is one of the defining attributes that make a city distinctive, our new plan will, for the first time, focus on six key strands of Glasgow’s cultural offer and our capabilities as a sporting and events city.

The plan will also promote the city as a place to study and work and capitalise on the unique characteristics of Glasgow’s greatest asset, its people.

The award-winning city brand PEOPLE MAKE GLASGOW captures our unique identity and, in combination with VisitScotland’s the ‘Spirit of Scotland’ campaign, there is a perfect opportunity to showcase our unique products and experiences in our priority domestic and international markets.

Strong partnership working and collaboration, strategic decision-making, product development, destination marketing and improving the quality of the city’s visitor experience underpin the Priority Actions at the heart of the plan.


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